Best Things to Buy in Iceland: Ultimate Shopping Guide 2025

Introduction

Iceland offers some of the world's most unique and high-quality products, from traditional wool garments to cutting-edge skincare innovations. Whether you're visiting the Land of Fire and Ice or shopping online, knowing the best things to buy in Iceland can help you discover authentic treasures that reflect the country's rich culture and natural resources.

This comprehensive guide explores Iceland's most coveted products, from traditional crafts to modern innovations, helping you make informed purchasing decisions that capture the essence of this Nordic island nation.

Traditional Icelandic Wool Products

Lopapeysa (Icelandic Wool Sweaters)

The lopapeysa stands as Iceland's most iconic garment and represents one of the absolute best things to buy in Iceland. These distinctive circular-yoke sweaters feature traditional Nordic patterns and are crafted from Icelandic sheep wool, known for its exceptional warmth and water-resistant properties.

Key features of authentic lopapeysa:

• Made from 100% Icelandic wool (lopi)
• Distinctive circular yoke pattern
• Natural water resistance
• Exceptional warmth-to-weight ratio
• Traditional Nordic color schemes

Where to buy: The Handknitting Association of Iceland, Rammagerðin, and local craft shops throughout Reykjavik offer authentic lopapeysa ranging from $150-400.

Icelandic Wool Blankets and Accessories

Beyond sweaters, Icelandic wool products include:

• Wool blankets with traditional patterns
• Mittens and hats featuring Nordic designs
• Wool socks with reinforced heels and toes
• Scarves in various traditional patterns

These items make excellent gifts and provide lasting memories of Iceland's textile heritage.

Icelandic Skincare and Beauty Products

Blue Lagoon Skincare Line

The Blue Lagoon skincare collection represents one of Iceland's most successful beauty exports. Developed using mineral-rich geothermal seawater, silica, and algae from the famous Blue Lagoon spa, these products offer:

• Cleansing and exfoliating properties
• Anti-aging benefits
• Hydrating formulations
• Natural mineral content

Popular products include the Silica Mud Mask ($65), Algae Mask ($75), and the Cleansing Body Scrub ($45).

BIOEFFECT Skincare

BIOEFFECT has gained international recognition for its innovative approach to skincare, utilizing barley-derived growth factors. Key products include:

• EGF Serum ($180-280)
• 30 Day Treatment ($420)
• Hydrating Cream ($95)

These products are available at Reykjavik's premium beauty retailers and duty-free shops.

Food and Beverages

Icelandic Chocolate and Confectionery

Omnom Chocolate

Omnom Chocolate has earned international acclaim for its bean-to-bar approach and creative flavor combinations. Popular varieties include:

• Lakkrís + Sea Salt (licorice and sea salt)
• Coffee + Milk
• Burnt Barley + Milk
• Madagascar 66%

Prices range from $8-15 per bar, making them perfect souvenirs or gifts.

Traditional Icelandic Candy

• Djúpur (chocolate-covered licorice)
• Nói Síríus chocolates
• Appelsín (orange-flavored chocolate)
• Opal (licorice-flavored candy)

Icelandic Spirits and Beverages

Brennivín

Brennivín, Iceland's signature schnapps, offers a unique taste experience with its caraway and dill flavoring. Often called "Black Death," this traditional spirit costs approximately $25-35 per bottle.

Reyka Vodka

Distilled using glacial water and geothermal energy, Reyka Vodka ($30-40) represents Iceland's commitment to sustainable production methods.

Icelandic Craft Beer

Local breweries like Einstök, Borg Brugghús, and Kaldi produce exceptional craft beers that reflect Icelandic brewing traditions.

Icelandic Design and Home Goods

Ceramics and Pottery

Icelandic ceramics reflect the country's volcanic landscape and minimalist design aesthetic:

• Kraum design collective pieces
• Guðbjörg Kristín Ingvarsdóttir ceramics
• Steinunn Sigurðardóttir pottery
• Traditional raku-fired pieces

Prices range from $30 for small items to $300+ for large decorative pieces.

Glassware and Crystal

Icelandic glassware combines functionality with artistic beauty:

• Glerártækni handblown glass
• Crystal decanters and serving pieces
• Votive holders inspired by ice formations
• Art glass sculptures

Books and Literature

Icelandic Literature in Translation

Iceland's rich literary tradition offers excellent reading material:

• Crime novels by Arnaldur Indriðason and Yrsa Sigurðardóttir
• Literary fiction by Halldór Laxness (Nobel Prize winner)
• Contemporary works by Sjón and Auður Ava Ólafsdóttir
• Poetry collections and sagas

Photography and Art Books

Coffee table books featuring Iceland's landscapes, culture, and wildlife make stunning additions to any collection:

• Ragnar Axelsson's photography books
• Books on Icelandic architecture and design
• Wildlife and nature photography collections

Music and Entertainment

Vinyl Records and CDs

Iceland's vibrant music scene produces exceptional artists:

• Björk albums and special editions
• Sigur Rós vinyl collections
• Of Monsters and Men recordings
• Ásgeir and other contemporary artists
• Traditional Icelandic folk music compilations

12 Tónar and Lucky Records in Reykjavik offer extensive selections of Icelandic music.

Outdoor Gear and Equipment

66°North Clothing

66°North represents Iceland's premier outdoor clothing brand, offering:

• Weather-resistant jackets ($200-600)
• Insulated parkas for extreme conditions
• Base layers and thermal wear
• Accessories like hats and gloves

The brand's products are designed for Iceland's harsh climate and offer exceptional durability.

Icewear Products

Icewear provides more affordable outdoor clothing options:

• Fleece jackets and vests
• Waterproof outerwear
• Thermal underwear
• Casual wear with Icelandic themes

Health and Wellness Products

Icelandic Sea Salt

Saltverk produces exceptional sea salt using geothermal energy:

• Flaky sea salt for finishing dishes
• Flavored salts with herbs and spices
• Birch smoked salt
• Arctic thyme salt

These artisanal salts ($15-25) make excellent culinary gifts.

Fish Oil and Supplements

Lysi cod liver oil and other fish-based supplements offer:

• High-quality omega-3 fatty acids
• Traditional Icelandic health remedies
• Pure, sustainably sourced ingredients
• Various flavored options for children

Shopping Locations and Tips

Best Shopping Areas in Reykjavik

Laugavegur Street

Reykjavik's main shopping thoroughfare offers:

• International and local brands
• Souvenir shops
• Boutique stores
• Cafes and restaurants

Kringlan Shopping Center

Iceland's largest mall features:

• Department stores
• Specialty shops
• Food courts
• Entertainment options

Harpa Concert Hall

The gift shop offers:

• High-end Icelandic design items
• Music and books
• Unique architectural gifts

Duty-Free Shopping

Keflavik Airport duty-free shops provide:

• Tax-free prices on alcohol and tobacco
• Icelandic skincare and beauty products
• Traditional crafts and souvenirs
• Last-minute gift options

Online Shopping Options

Many Icelandic brands offer international shipping:

• Blue Lagoon skincare products
• 66°North outdoor gear
• Omnom Chocolate confections
• Icelandic design items through various retailers

Budget Considerations

Price Ranges for Popular Items

Money-Saving Tips

• Shop during sales seasons (January and July)
• Compare prices between different retailers
• Consider duty-free shopping for certain items
• Look for local craft fairs and markets
• Buy directly from artisans when possible

Authenticity and Quality Assurance

Identifying Authentic Products

When shopping for the best things to buy in Iceland, look for:

• Official brand labels and certifications
• Made in Iceland markings
• Traditional craftsmanship indicators
• Reputable retailer credentials

Avoiding Tourist Traps

• Research products and prices beforehand
• Shop at established, reputable stores
• Read reviews and recommendations
• Ask locals for shopping advice
• Be wary of extremely low prices on luxury items

Seasonal Shopping Considerations

Summer Shopping (June-August)

• Longer shopping hours
• Tourist-focused inventory
• Higher prices due to peak season
• Better selection of seasonal items

Winter Shopping (December-February)

• Sales and discounts
• Limited tourist crowds
• Focus on warm clothing and accessories
• Holiday-themed products

FAQ

What are the most popular souvenirs from Iceland?

The most popular souvenirs include lopapeysa wool sweaters, Blue Lagoon skincare products, Omnom chocolate, Brennivín schnapps, and traditional Icelandic ceramics.

Where can I buy authentic Icelandic wool products?

Authentic Icelandic wool products are available at the Handknitting Association of Iceland, Rammagerðin, and various craft shops throughout Reykjavik. Look for the "Made in Iceland" label.

Are Icelandic products expensive?

Yes, Icelandic products tend to be expensive due to the country's high cost of living and import costs. However, the quality is generally exceptional, and many items represent good value for their craftsmanship.

Can I buy Icelandic products online?

Many Icelandic brands offer international shipping, including Blue Lagoon, 66°North, and various craft retailers. Check individual company websites for shipping policies and costs.

What's the best time to shop in Iceland?

For the best selection, visit during summer months. For better prices, consider shopping during January or July sales periods.

How much should I budget for shopping in Iceland?

Budget at least $200-500 for quality souvenirs and gifts, depending on your preferences. High-end items like authentic lopapeysa sweaters or premium skincare can cost significantly more.

Conclusion

The best things to buy in Iceland reflect the country's unique culture, natural resources, and commitment to quality craftsmanship. From traditional lopapeysa sweaters that embody centuries of knitting heritage to innovative skincare products harnessing geothermal energy, Iceland offers shopping experiences that connect visitors with authentic Nordic traditions.

Whether you're seeking practical outdoor gear from 66°North, indulgent treats from Omnom Chocolate, or artistic ceramics that capture Iceland's volcanic landscape, each purchase tells a story of this remarkable island nation. Plan your shopping adventure carefully, focus on authentic products from reputable retailers, and invest in items that will provide lasting memories of your Icelandic experience.

For the most current information on shopping locations and product availability, visit the official Visit Iceland website before your trip.